![]() ![]() ![]() “Attunement is the ability to bring one’s actions and outlook into harmony with other people and with the context you’re in.” Who hasn’t gone to a social gathering and played six degrees of Kevin Bacon ? I’ve worked what feels like hundreds of tradeshow booth and finding something in common is my number one tactic to stop folks in their stroll. I’ve often heard that mild mimicry is flattering, but the attunement exercise on finding uncommon commonalities flipped a switch for me.Īttunement is something I’ve practised for years without giving it a fancy name. Plus, there are stories about real people and all the scientific evidence is shared in everyday parlance, without a ton of graph or tiny-noted clarifiers. The suggested exercises merely made me nod and agree and think deeper about what I just read. ![]() ![]() The exercises in “to Sell Is Human” are reminders to stop, observe, and try. But they’re actions and group activities and in no way require a special notebook or heart-wrenching self-reflection. Pink ’s book, “ To Sell Is Human: The Surprising Truth About Moving Others ”, does have exercises at the end of each chapter. Marketing shouldn’t be an act of force selling can be a peaceful human interaction. If your hand is still on the mouse because you don’t immediately do the exercises in a business book, I’m with you. Raise your hand if, when you read a business book, you immediately do the exercise at the end of the chapter. ![]()
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